What is Mobilegeddon 2017?

Mobilegeddon 2017 refers to a new mobile-first index that Google is rolling out. Google will create and rank its search listings based on the mobile version of content — even for listings that are shown to desktop users. No longer will a user get served up two different experiences.

Why does Mobilegeddon 2017 matter?

If you don’t optimize your website for the mobile experience, your patients won’t find what they need from you unless they stay on their mobile devices. The organic traffic on your website will nosedive. You will not show up in search results as well as healthcare systems that are optimized for mobile.

What should I do?

Image Source: Think with Google

You can do a quick test offered by Google to get a sense of how well your site is optimized for mobile.


But getting your site optimized for mobile is no slam dunk. SIM Partners can help you.

We helped many healthcare systems update their sites for mobile a few years back when Google rolled out “Mobilegeddon 1.0” — the algorithm change in which Google assigned preferential search results for mobile sites.

We understand how to make data, content, and user experiences mobile friendly.

When should I act?


Google has not announced a date.
History shows that Google does not
give anyone much time to act on
its algorithm changes.